Niche Marketing vs. Internet Marketing Niche

June 21st, 2008

Midtown Manhattan, looking south from the top of The Rock.Image via WikipediaBy: Kim and Charles Petty

Comparing niche marketing and an Internet marketing niche is equivalent to comparing apples with oranges. Apples and oranges are both fruit. Niche marketing and an Internet Marketing niche are both forms of Internet marketing but as different as apples are from oranges.

The term ‘niche marketing’ means selling a specific product to a specific type of buyer. There are far less competitive niches than an Internet marketing niche. Most niche markets are more open to the latest marketing strategies, as well. Small niche markets are not over stocked with gurus and wise men and are much easier for the beginning marketer to break into.

A niche market allows you to promote your own niche product or that of a niche affiliate product. There is a niche market for anything and everything you can imagine. All it takes to break into a niche market is a good idea, a good product created by you or someone else that will appeal to certain people, some advertising and the desire to succeed.

The Internet marketing niche, on the other hand, means that you will be promoting your own Internet marketing product. This is a very crowded field of endeavor and really difficult to break into. It’s a world filled with gurus and wise men who have been playing and winning the game for a long time. This doesn’t mean that it is impossible to cash in on the Internet marketing niche because, of course, you can.

It is a world still built on demand and that means that if you have a product that can compete and if you have the willingness to play hard ball with the big boys then you can succeed at the Internet marketing niche game. Just be aware that there are easier niche market nuts to crack.

Comparing niche marketing and an Internet marketing niche is equivalent to comparing apples with oranges. Apples and oranges are both fruit. Niche marketing and an Internet Marketing niche are both forms of Internet marketing but as different as apples are from oranges.

Kim and Charles Petty,experienced in Real Estate Market. For FREE Special Report and CD and to schedule strategy session on how you can make Six or Seven Figures A Year Buying and Selling Propertiesacross the USA & abroad go to VirtualRealEstateInvestingPRofits or call 1-800-311-9228

Related articles
Zemanta Pixie
Share and Enjoy:
  • Digg
  • del.icio.us
  • Facebook
  • NewsVine
  • Reddit
  • StumbleUpon
  • Google Bookmarks
  • Yahoo! Buzz
  • Twitter
  • Technorati
  • Live
  • LinkedIn
  • MySpace

Comments ( 0 )

, , , , , ,

Small Business Marketing That Produces Results

November 29th, 2007

Image via Wikipedia

by Howard Brule

Why would you want to work for someone else when you could start a successful business and work for yourself? Too many people don’t realize that the only thing they need to start their own business is one great idea. Think about it! Only one great idea separates you from success, and everyone has at least one good idea brewing inside their heads. So why don’t more people pursue the dream if it’s that easy? Looking into the source of the problem it’s easy to see that the one thing blocking most people from taking this opportunity is the seemingly overwhelming task of small business marketing.

Reaching out to customers is the most important part of any business, whether the business is old or new. How else will they be able to see or even understand what products you offer or what services you provide? Letting your customers know about new products, special offers, or current discounts will encourage more traffic to your site and more return business.

The collective term for all of these activities is small business marketing. A successful marketing strategy requires you to determine your target market and closely examine how your goods and services can satisfy the needs of that market. Then you need to carefully examine the preferences and behavior of your future customers. Once you do this, you can then set a small business marketing strategy that is likely to be profitable.

After you have developed a strategy for marketing, you need to think of ways of reaching your target market. New small businesses are usually cash strapped and often can’t go for expensive media like television commercials, radio advertising, newspaper promotions or billboards. Given these financial constraints, you need to make the most of what is available and affordable. There are many innovative ideas available for both small business online marketing and small business offline marketing.

To begin, we will summarize a few online promotional strategies. It is essential that you establish an online presence even if your business does not seem connected to electronic marketing. This can be done through a company website or by using banner advertisements. A company website will help attract customers to your product.

In addition, having a website allows you to take advantage of promotional strategies such as search engine marketing, pay per click advertising, email advertising and free advertising in websites like craigslist.org and others. Online chat forums are also excellent places to publicize your business. Starting your own blog or producing short informational videos and posting them on Youtube and other video sharing sites are just two more of the many ways to get the word out.

Offline strategies for small business marketing can be quite original and inventive. Use classified ads in local newspapers or selective direct mail campaigns to different areas of your city. You can also contract with people to do door-to-door marketing and use students to hand out promotional materials. Events sponsored at colleges and nightclubs also attract a high volume of customers and are helpful if you are targeting young adults.

There are no boundaries to creative thinking. Successful small business marketers come up with their own innovative ideas and put them into action. So go ahead and be creative. Develop a plan, use your imagination to promote it and you will be surprised how easy it is to be successful.

About the Author:
Get tons of free small business marketing tips. Make your financial dreams come true with effective small business marketing. Click here to get your own unique version of this article.
Related articles
Small Business Marketing That Produces Results
Share and Enjoy:
  • Digg
  • del.icio.us
  • Facebook
  • NewsVine
  • Reddit
  • StumbleUpon
  • Google Bookmarks
  • Yahoo! Buzz
  • Twitter
  • Technorati
  • Live
  • LinkedIn
  • MySpace

Comments ( 0 )

, , , ,

Magical Power Words that Make People Do What You Want!

November 4th, 2007

Countries of the world where English is an official or de facto official language, or national language, in dark blue; countries where it is an official/non-official but not primary language in light blue.Image via Wikipedia

by John Tanner

Have you discovered the little known power words that give your ads or sales copy the boost they need? The difference between great marketing campaign and a just so-so campaign is, in fact, powerful ad and sales copy. The building blocks, as anyone who has had success in marketing can attest to, are the power words that entice your prospects and compel them to act upon the information you have supplied.

Marketing is more than what you are selling, a more important piece of marketing is HOW you are selling. While many people attempt to generate an income online many do not have the know-how when it comes to strong sales copy so their attempts end as dismal failures.

Luckily for you, you are about to jump ahead of the competition and drastically improve your ability to succeed.

In the end it is powerful sales copy that will make sales for you. If you aren’t able to write a compelling sales letter you are going to HAVE to figure out how or you are going to have to find someone who can.

How to get effective sales copy:

- Hire a professional writer. This option can be costly as good writers who know what they are doing do not write for free.

-Study copywriting (best option but it can take a while)

- Fill in the blanks in a pre-made template and have your copy read like everyone else’s sales copy thereby losing your uniqueness.

- Copywriting software. There are some software solutions that can help you write like a professional, see below for details.

I’m going to give you a special bonus in this article by revealing 15 power words that are going to help convert your prospects into buyers. To begin with you’re going to discover one of the most powerful words available in the English language. The concept behind this word is powerful enough you are going to want to center your entire marketing strategy around it.

Over the years, I have read many sales letters on the internet, in email marketing or direct mail marketing where people have gone on and on about what they have to offer to the customer, which may seem logical but this can really hurt your sales! Your prospect doesn’t really care what you have to give them because too much emphasis is on YOU and your prospect doesn’t want to focus on you. They’re focused on themselves.

This introduces the important key; your sales concept needs to center around the word “You” and focusing on the importance of your customer and what’s in it for them. Switching the focus from “I” and “me” to “you” will make your ad and sales copy bring in sales like a bright light in the evening brings in flying insects.

Topping the list… ‘you’ is one of the power words that can be used to improve your sales copy.

Keeping this in mind, let’s move onto the list of 15 power words that can give your sales letter an incredible boost!

1. Boost

2. Challenge

3. Plus

4. Now

5. No-risk

6. Practical

7. You

8. Compare

9. Discount

10. Discovery

11. Easy

12. Exclusive

13. Fortune

14. Amazing

15. Immediately

With these and the hundreds of other power words available you can improve your ad and sales copy. But you must also watch out for the “response-killers” – words and phrases that shut your prospect’s wallet up like a snapping crocodile!

Effective use of these power words is necessary and, although you have some of the words, figuring out how and where to use them is not always easy. Finding the words is only the first step, afterwards you must memorize them and then you get to the hard part; using them. You need to know exactly when and where to use these words to boost your your sales and bring a steady stream of buyers to your product.

ScribeJuice is a breakthrough software that is now available to help you easily master this powerful sales vocabulary allowing you to infuse all your ad and sales copy with response-driving, hypnotic power words. It also helps you avoid using “response-killers” and helps you in many other ways.

For your online and offline sales copy needs, if you want to write highly effective copy you need to visit http://www.ScribeJuice.com.

About the Author:
Create High-Octane ads, sales letters, emails, articles and more like a Master Copywriter – Automatically. Juice your copywriting with ScribeJuice today! You can get a unique content version of this article.
Magical Power Words that Make People Do What You Want!
Share and Enjoy:
  • Digg
  • del.icio.us
  • Facebook
  • NewsVine
  • Reddit
  • StumbleUpon
  • Google Bookmarks
  • Yahoo! Buzz
  • Twitter
  • Technorati
  • Live
  • LinkedIn
  • MySpace

Comments ( 0 )

, , , ,

Internet marketing thoughts and news…

June 15th, 2007

Windows Internet ExplorerImage via WikipediaHi and welcome to the new Chris Swyer blog. Here I will post news, reviews and thoughts about the world of Internet Marketing and making money online.

Related articles
Internet marketing thoughts and news...
Share and Enjoy:
  • Digg
  • del.icio.us
  • Facebook
  • NewsVine
  • Reddit
  • StumbleUpon
  • Google Bookmarks
  • Yahoo! Buzz
  • Twitter
  • Technorati
  • Live
  • LinkedIn
  • MySpace

Comments ( 0 )

, , ,