Leverage Social Bookmarking Sites for Lots of Traffic

October 17th, 2011

It takes time to get your offer in front of lots of people, especially in the IM world. So when you start to use social bookmarking for getting visitors, you will have to be patient to see results. The progress will be steady as long as you keep taking regular action. However, to truly benefit from the social bookmarking work you do, you need to do certain things so that you will be noticed not just by the users of the site but by the search engines too.

Get Tags to Work For You: The fact that most social bookmarking sites have a feature that allows tags. Tagging is something that you can use to make your information easier to find. Delicious, one of the first social bookmarking sites online brought in tagging so that the people who bookmark lots of things will be able to get to it whenever they want to do so. So, if you really want to get as much as possible from your efforts with social bookmarking, you shouldn’t discount the importance of using the proper tags. You need to implement your keywords into your tags so that the users and the search engines alike can find the content that you have submitted to be bookmarked.

Make Sure You Go First: Social bookmarking is catching up with everybody since it’s a highly effective way to promote your website, which is why you have to be aware of your competition and stay ahead of it. It is important to stay alert with social bookmarking sites because slacking off even a little leaves room open for your competition to gain ground. For example, when you work within the “dog training” niche, you need to regularly give away valuable information that the site users will bookmark because it really helps them. This will help you compete with the other sites that are trying to leverage social bookmarking in your targeted niche.

Put Your Picture Up: You’ll quickly learn, when using sites like Reddit and Digg, that other users often identify people by their profile pictures so make sure the picture you use is an eye catching one. While your profile picture might not seem like that big of a deal, it does make a difference for your activities. It makes your profile more presentable and makes you more believable. Remember, it won’t matter what type of marketing initiative you take, your goal is to get the best reaction from the other users. Boring isn’t interesting and that is why it doesn’t help sell. Entertaining and Concise are the Name of the Game: It doesn’t matter if you are writing your titles or bookmark descriptions; you need to keep things short and sweet. You won’t have a lot of room for descriptions so you need to keep it clever and to the point. Imagine that you are writing your own advertisement except you don’t have to do any directly sales here. Practice being concise–sooner or later you’ll get the hang of things.

All in all, this article shows you just how you can take advantage of the different social bookmarking sites for your own traffic expectations and requirements. If you really want to get some good results, your best approach is to use social bookmarking in concert with your other traffic generation techniques.

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Facebook Marketing – Avoid All The Hype and Here is How

October 16th, 2011

It is interesting how many people still do not quite get the gist of Facebook marketing. The reason why it’s misunderstood is not because it’s difficult to deal with, but rather due to lack of right knowledge to leverage it. No matter what you want to do business-wise, it can be done on this medium. Perhaps you are among those who have not quite found the key that unlocks Facebook marketing success. Here is what you need to know to get started.

The old standards of online advertising are still around, yet Facebook has something a little different to offer. Imagine showing your ads at Facebook, but they are only shown to the right people. There are such a wide variety of choices available that it can make you excited or crazy. Only you know what you need, and of course you will need to do effective market research, too. In addition to that, you can target people according to their interests as broadly and narrowly as possible. Do your due diligence when you are choosing the best way to establish your ad campaigns. Monitor what is going on so you can assess your campaigns in real time.

We all want to get our hands on the new, shiny object of our desire, and love to get stuff that’s out of our reach – that’s how we humans work. If you want to go for the gold, and who does not, then employ the script in which people have to issue a like to your page prior to having the ability to get your free offer. Everybody gets the thing they have their eyes on, and you get a like for your page. That is exactly why it is so necessary for you to make your freebie a dead ringer for creating desire. One good rule of thumb is to see if anyone would want to buy your fresh freebie to give away. If the answer is yes, then you’ve got exactly what you need to break the ice with this method.

There is an entire world outside of Facebook, and that is also where you should be advertising or promoting your fan page. Attract people to your fan page, and your freebie offer will hit them hard which means good. How about making it very easy for anybody to ‘like’ your site contents or your blog posts. Think about how you can drive more targeted traffic to your fan page, and that will create more momentum with likes. You can also integrate Facebook with other social media platforms so that you can get more people to take notice of your Page. As long as you’re consistently promoting your Page through various means, you’ll see better results coming from your Facebook marketing efforts in the long run. Think about the strategic benefits to your business with Facebook marketing, and this is not hard to do with a little knowledge and elbow grease. Don’t take my word, go ahead and start applying these tips that we discussed above, and see the results for yourself.

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Things to Be Aware of as an Email Copywriting Beginner.

October 16th, 2011

Building a lucrative email copy has to do with being able to relate to your target audience and letting them have the thing they are yearning for, through every one of your emails. If you are hoping to strengthen the fate of your success, you should do your best to pay attention to all the different factors of your email copy and try to make them optimal every time. This article will get you to direct your mind toward the basics and therefore you will become more efficient at email copywriting.

Short Copy Is Better: When talking about direct mail marketing it is known that the longer the copy, the better the results. The more information in your copy that you can give to your target audience will help to convince them to buy your product. The long copy doesn’t always work in email because it is such a different approach. Time is a precious commodity on the Internet and 3 minutes can equal to a lot of time if it’s wasted. So people are really careful as to where they are investing their time. To get your prospects to read your sales message, keep it short and simple so they won’t feel like they are wasting too much time reading it. Your main purpose in your email copy is to get your readers to click through your email and visit your site or blog. Because there is a different expectation between reading email and reading a website copy,so once you get your prospects to your website, you can give them the main information there.

Begin With the Subject Line: What’s the main point of the email you’re going to send? What promise do you aim at fulfilling? You’ll find that writing your emails is simpler once you’ve taken care of the subject line. You can look at the subject line as the foundation that the body of the email rests upon. The subject line also gives readers a good idea of what to expect in the email, so it’s important to be compelling and forthright in this area. To get the most out of email copywriting, you have to pay attention to every aspect of your emails, from the subject line to the closing.

Don’t Use Words that are Blocked by Spam Filters: You should be alert when it comes to using words that are typical in spam emails. Words and phrases such as “free” or “make money” in the subject line are likely to get blocked. Emails that contain words like this are usually sent straight to the spam folder and usually deleted without being read. So be careful as to what words you use in your subject line and in your email. There are many reasons to use an autoresponder such as Aweber, and one of them is that they’ll warn you if your emails contain words that will cause problems.

Email copywriting can really take your business to new heights and help you gain repeat customers if you provide them with real value.

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How To Attract Eyes To Your Blog Articles and Posts

October 5th, 2011

If you read enough blogs made by online businesses, you will see a lot of missed opportunities for making their blog post articles more compelling. You can do so much more with your posts that will greatly increase reader satisfaction.

You can have a great post topic and headline for it, but it will all fall apart if your development and structure miss the mark. All articles and posts need to have an introductory paragraph that must make clear what is to follow. This intro paragraph doesn’t have to be too long because basically what you’re trying to do here is reinforce the purpose of your blog post article. There are two very important phases here; reading the headline and the first paragraph and decisions to continue will be reached at each stage. So it is worth spending just a little more time writing this part since so much is riding on its effectiveness. If you are not the greatest writer, then just search Google for introduction paragraph writing and get to work on it.

You would be surprised at what is possible with a little experimentation, and that is where some very cool things can be discovered. We are talking about matters that would be of interest to your target niche audience, and then you can report on your findings to them. If you do something truly spectacular, then you could get a little viral action out of it which is the entire point. For example, let’s say you’re running a blog about ‘Internet Marketing’ and you recently discovered this new way to get traffic from Digg and were successful in getting your post to reach the front page – you can easily turn this experience into a killer blog post article and give your readers high quality content that they would like to share with others.

If possible and appropriate, feel free to include any graphics that will be relevant to your post topic. But be sure to never add something that does not relate to your post at all. Also, there is real SEO value here because Google pays attention to how long visitors stay on your site. You will have lots of points in your posts, hopefully, and that will help make finding an image that much easier.

The final ingredient to making all this good stuff happen is your willingness to take positive action. After all, you want your blog post articles to be liked so much that people will naturally talk about them in a positive way.

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Get Highly Targeted Traffic from the Major Social Bookmarking Sites

October 4th, 2011

It takes time to get your offer in front of lots of people, especially in the IM world. So when you start to use social bookmarking for getting visitors, you will have to be patient to see results. The progress is going to be steady if you do your part and take regular actions. However, to truly benefit from the social bookmarking work you do, you need to do certain things so that you will be noticed not just by the users of the site but by the search engines too.

Never Use a Sales Pitch: When you submit your link to a social bookmarking site you need to remember that the people who make use of social bookmarking sites are only looking for information and not for anything else. This is the reason that you should never ever bookmark your sales page because all that is, is direct selling. Users on social bookmarking sites will instantly know that your intention is directed towards making a sales pitch and not helping them out. This turns all of your hard work into a waste of time. What you need to do instead is direct social bookmarkers to a pre-sales page that is filled with information that benefits your chosen niche so that your sales prospects will be warmed up toward you before you hit them with your sales offer.

Stay Ahead of Everyone: Social bookmarking is gaining as a means of sending traffic to your website but you need to continue to keep an eye on your competition and keep at the forefront of your market. You have to stay on your toes when you drive traffic with social bookmarking because if you leave even a little bit of wiggle room, your competition will start to take over. For example, if you work within the “dog training” niche, you need to give away good information to the users by bookmarking new and informational sources that they will think are useful. This will allow you to compete with all of the other site owners who are also trying to use social bookmarking to generate targeted traffic.

Always Give Your Hardest Effort: If you are not going to put some true effort into social bookmarking, it isn’t going to work for you either. If you truly want to use this method to drive traffic you need to commit real time to it and plan out everything in advance so that you always know what your next step should be. Just do your best with everything.

Is it News?: Social bookmarking is dependent upon users. That’s It. If you can impress the users of these sites by offering them something newsworthy you’ll get lots of votes. Your aim here should be to give your target audience something that’s worth sharing. Foisting non-newsworthy content upon people won’t get you any good votes at all. So before you submit any kind of content to these social bookmarking sites, ask yourself is it worth it? Will it benefit the users in some way? Social bookmarking sites can be great opportunities for long term traffic but it really depends on the effort that you put in.

All in all, if you are able to deliver according to users’ expectations, social bookmarking sites can be a great source of targeted traffic.

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