The end result of getting your website a high ranking in the search engines makes hiring an SEO agency an easy choice. The value received from a good agency is worth far more then the cost incurred if they are able to get you in the top few positions for the keywords that you are targeting. Research and questioning is all-important when deciding which SEO agency to hire. You can not rely on their claims alone and you should, prior to choosing, research the following aspects:
Past Results – As with any type of service, the best indicator of what a company can do for you is what they have done for other people in the past. You should ask to see solid evidence that they have got other people’s websites ranking highly in the search engines. Some SEO agencies will be reluctant to give you any information on their existing clients, which is fair enough, but if that is the case then you should ask about the rankings that they have achieved for their own website. For example, how highly does their website rank for the term ‘SEO agency’ in Google?
Timescale – Another factor is finding out just how fast they can help you get high rankings in search engines; you won’t get precise figures from them, because there are so many variables that are not up to them. However, they will have the experience to let you know a particular timetable that they predict you will start to show results. If you see agencies that say you will experience success with them overnight, avoid them like the plague, because they are offering false promises, due to the fact that it is impossible to ensure instant success with SEO. Once you have the timetables from your preferred SEO agency, look into written guarantees that give you at least partial refunds, as that will help cover your back in the event they are not true to their word.
Reporting – Find out how often they will report to you and what evidence of their work they will provide. A full monthly report is standard practice, with maybe a phone call every couple of weeks to give you a quick update too. For the monthly report, you should ask for a list of all of the links that they have built and a graph that shows how your rankings have changed over the past month. They should be willing to make themselves available for a 30 minute meeting too, at which you can ask them questions about the progress being made and what their plans are for the following month.
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