Top 10 tips for choosing an SEO link building service
September 8th, 2010
As the very name suggests, article marketing relies on articles for business promotion with SEO Link Vine. The main question here is where to take this web content from. Lots of developers start by writing their own materials, even if later at some point they prefer to outsource them. Article marketing revolves around keywords first and foremost, and these keywords define writing.
Identify the keywords that best define your product, service or domain. Use web tools to get for the highest in demand keywords. You can use long tail keywords, which are entire phrases, instead of single words.
Each article should develop around a single keyword alone so that the content is useful for the reader. Article marketing thus facilitates web content indexation. Search engines won’t be able to index the content correctly if you use keyword variations in a single article. Both Google and web surfers need to understand what you are writing about.
The length of the articles matters in article marketing. An article should range between 350 and 600 words to receive approval in article directories. Do not overlook this aspect when writing content. If the article is too long, it can bore the reader, while if it is too short, the information may be too scarce.
The keyword density also deserves special mention. For the article length we’ve previously discussed, 2-4% keyword density is more than enough. You may fail with article marketing if you use the keywords more often than that, as you may be accused of search engine spamming.
The author box, the title and the body article make other relevant elements to keep in mind. Stir the reader’s interest with an appealing title. The article content should include several paragraphs, making information easy to read. The inclusion of links in the content makes another noteworthy issue.
Readers navigate to your main home page by clicking on the links used in the author box or article content. It is starting from this URLs or anchor text links that backlinks are generated. Backlinks make the article marketing efforts effective. The popularity of a page is thus measured in the number of links referring back to it, which counts for the page rank given by search engines.